Schumpeter defined ‘creative destruction’ in 1941, arguing that no system can remain efficient forever. New systems, products, forms of distribution, and organization displace older forms. Businesses themselves are forms of design that encompass strategies, structures, change, culture, and other factors, which evolve over time. We take an abductive approach, ‘since it is not possible to prove any new thought, concept or idea in advance,’ to cite C. S. Peirce, the father of abductive reasoning.